6 Creative Tips for Content Generation

These days, traditional marketing just doesn't cut it. Your customers are online engaging with the brands they love and the content they crave.

That's why it's important that you keep up with their desire for fresh, new content. But sometimes coming up with the right content generation can be a bit tricky.

Here are some easy content generation tips that'll keep viewers coming back for more.

1. Creative Tips for Content Generation: Know Your Audience

In order to create great content, you'll first need to know who you're creating for. Use all analytics info available to tailor your content.

Focus on location and where your audience is finding your content. Some sites generate more traffic organically, while others get referrals from search engines.

2. Schedule Content in Advance

One of the toughest aspects of content creation is maintaining a regular schedule. It can be easy to fall behind, and next thing you know, you've lost a large portion of your audience.

You can keep your audience -- and your sanity -- by scheduling content ahead of time. Tools like Hootsuite make post scheduling easy, even letting you select the exact minute your content will be posted.

3. Focus on Shorter Content

If your content isn't capturing audience attention, what's the point?

There's some debate in the content world about content length, but it's a good idea to keep things short. This is especially true for written content.

Try and keep your posts as concise and compact as possible, and break up text into short, readable blocks. At the end of the day, your audience is far more likely to read a short blog post than a lengthy one.

4. Establish a Connection With Your Audience

Here's one of the easiest content generation tips you'll find: be yourself! Audiences gravitate toward content generators who are real and honest.

The last few years has seen the rise of the influencer on video-based platforms. These are creators who put personality first (even during ads) and reap the benefits.

You and your business can learn a lot from these creators, many of whom post videos directly from their bedrooms. Content is half of the equation, but audiences want a connection above all else.

5. Get Visual

The web is an overwhelmingly visually-oriented medium. Even if you're focusing on text posts, adding photos and charts can break up the monotony.

In fact, photos on social platforms are far more likely to get a reaction than a simple text post.

6. Go Live

If a picture is worth a thousand words, a video is worth a million. Thankfully, Facebook has made video creation so easy that all you need to do is press a button.

Using Facebook Live is a great way to mesh together several of the elements we've mentioned.

• It puts a face to your brand (audience connection)
• It's visual (visuals are highly shareable)
• They're often quite short (brevity is important)
• You can make it a regular event (content regularity)

Use Facebook Live to really engage your consumers. The barrier between content creator and the audience doesn't exist anymore. It's time to engage in this new and exciting way.

As of 2017 there were almost 2 billion people on Facebook, and with the right strategy, you can reach a large portion of them.

If your content generation strategy needs an overhaul, get in touch with us today.