Business Marketing: How to Combine SEO and Social Media
May 05, 2022
Digital marketing is vital for your business to succeed since 93% of all online interactions start with a search engine. By combining your efforts and utilizing SEO and social media, you can reach your target audience and watch your rankings rise.
Keep reading if you are unsure how business marketing can simultaneously include search engine optimization and social media marketing.
Align Your Goals
You need to ensure that your SEO and social media goals are aligned. Ask yourself whether you want to generate more leads, increase the organic traffic you get, increase sales, or gain more followers, among other goals. The goals should be aligned to make your efforts more effective.
Include SEO-Based Content in Your Social Media Strategy
SEO is all about optimization and ensuring your content utilizes the right keywords to rank higher on Google. Other optimizations include strong meta descriptions, high-quality photos that load quickly, and easy-to-understand content.
Once you have strong content, you can combine it with your social media strategy. For example, you can share posts on social by writing a small blurb and linking to the full article on all social platforms, such as Facebook, Instagram, LinkedIn.
Use Social to Generate Content Ideas
Have your social media team members make a list of frequently asked questions they see on the social profiles and share it to inspire blog posts.
This process can help grow your overall search visibility. You will also show your audience that you are listening to them.
Put Your Website URL on Social Profiles
If you want to drive traffic to your website, a great way is by including your website URL in your social media profiles. Many social media profiles don't allow linking in posts, so this is a great workaround. Adding your URL also shows visitors that your website is worth visiting, and if they enjoy what you are posting on social, they should see what else you are posting.
Use SEO With Social Media Influencers
Influencers have taken over social media. In fact, brands will spend up to $15 billion on influencer marketing by the end of the year, and 49% of consumers depend on influencer recommendations.
To combine the strategies with an influencer, you should give them specific search terms or keywords to include in their social posts and copy. Google will index these posts, and with the right keywords used, users are more likely to find the posts and learn about your business.
Combine Your SEO and Social Media Efforts Today
Combining SEO and social media is a great way to help get your business in front of a large audience. Social media can help you create more targeted content, while SEO will help you understand what users are searching for and what content they want to read.
Digital marketing is essential for businesses to survive, especially in the digital age. Hence, keep these tips in mind whether you are starting up a new company or revamping your marketing efforts.
Are you ready to reach new heights with your digital marketing? Contact us today.
