Does Logo Design Really Matter? (Spoiler Alert: The Answer Is Yes!)

7 seconds. That's the amount of time you have to grab someone's attention.

If you want to make every second count, your business needs to stand out. What's the easiest way to do that? With an eye-catching logo. The right logo design attracts the right customer.

Curious to know why it matters? Let's go over some benefits below.

It Makes a Good First Impression

The saying goes, "The first impression is the last impression." It couldn't be more true in the world of business.

Not only is a good logo design attractive, but it's also the foundation for a solid relationship between your business and customers. It piques their interest and invites them to want to learn more.

It Separates You From the Competition

Chances are, you're not the only business in your industry. When competition is dense, you need a solid logo.

It tells customers you're unique. You're different and so is your quality of product or service. Go a step further and design a logo that also showcases your mission (sustainability, efficiency, innovation, etc).

People Expect It

Without a logo, people will glance over your business. They'll assume you didn't care to make one, damaging your professionalism.

When searching for a business like yours, the logo is the first thing they'll look for. It should be on all marketing materials like flyers, posters, business cards, on your website, and social media channels.

Shows Your Brand's Personality

Along with first impressions, people get a feel of how your business is through a well-designed logo. Are you witty? Professional?

This is the way to show it. Using the right colours, elements, and fonts will convey that message further.

Increases Recognition

If there were a billboard featuring popular brands without their famous logos, would you recognize them? Would you remember what their business is all about?

A logo, in conjunction with your brand's name, helps people remember. When they recognize your company, they know what you stand for along with your products and services.

Logo Design Ideas

Now that you understand why logo design matters, learn what goes into building one that's memorable and solid. Here are key elements to keep in mind.

Simplicity

Less is more. You don't want to overwhelm customers with obnoxious colours or multiple illegible fonts.

Distinguishable

No matter where your logo goes, it needs to be legible. From a billboard to a website ad banner, people should be able to see it clearly.

Timeless

Trends come and go. Fads are unreliable sources of creativity and before you know it, you'll brand will be out of style. Aim for timelessness and your logo will be fresh for years to come.

Does Logo Design Matter Answered

Yes, logo design really matters for business. It could mean the difference between lots of customers and no customers. When considering yours, make it memorable yet timeless to transcend generations.

Ready to make your logo a reality? Contact us today!