How To Advertise Your Business

In the digital age, the advertising industry is changing even quicker than smartphones! If you're looking to market your business, you're in luck. It's never been easier, more affordable, or readily available.

The best part is that if you know the right tips, you can get started today! Let's talk about some great ways to advertise your business in today's world!

Search Engine Optimization

In today's world, you can't develop a marketing strategy without SEO. It's even free to do on your own. SEO is the process of using the right keywords, titles, links, and other devices on your web pages and blog posts in order to rank higher on search engine results like Google.

It's so important to utilize this tool that even 70% of marketers say that it's more effective than any other. Generate that organic traffic, and you'll see better conversion rates! However, no matter how good something is, it isn't good enough on its own!

Social Media

Why would you not use social media to advertise your business? It's a free way to interact with potentially half of the world! Post relevant content, interact with the public, use lots of hashtags, optimize your profile, and try to get your account verified! Post all of your promotions and special offers on here, and use all the free tools at your disposal to your advantage.

Email Marketing

Okay, you got traffic over to your website. That's half the battle. Now you have to keep it.

Remind your customers of how awesome your products or services are by having them sign up for email campaigns, and send promotional content their way. Don't do it too much though, that's a guaranteed unsubscribe!

Advertise

The tried-and-true method. The good news is that businesses have never had more opportunities to advertise than they do right now. There's all kinds of digital advertising, social media advertising, search ads, and even the old-school radio and television ads are still effective!

The bad news is that because it's so easy, the competition is stiff. In fact, the average person sees anywhere from 4,000 to 10,000 ads every day. Because of this, the only real way to make a truly successful ad campaign these days is to stand out!

Luckily, with Facebook advertising and other tools like it, it's easier than ever to target your intended audience. Also, because of the pay-per-click structure being so prevalent, you only pay for the results that you're getting.

However, even with that, hiring the right advertising agency is the best way to make sure your ad campaign is successful.

Build Your Base!

There's no shortage of ways to advertise your business these days, so the best time to get started is now! The longer you wait, the longer the competition is getting a headstart. Keep up to date with our latest marketing news, and find out the best ways to advertise on Instagram!

Get in touch with Lisa and Eric here!