The Art of Art: Increase Web Traffic With Using GIFs

Have you ever seen a GIF?

If you've been on the internet for any amount of time in the past few years, the answer is probably "Yes!" Usually, people post GIFs online to communicate a wide range of humorous or relatable expressions. Most people associate them with their individual social media accounts.

Yet, some business social media accounts are beginning to use them to market themselves to their clients. But how do GIFs increase your web traffic and further engage your clients?

Keep reading to find out!

What Are GIFs?

The word "GIF" stands for Graphics Interchange Format. They consist of an image, either static or moving, that is sometimes accompanied by text.

GIFs can be inserted into a variety of online content, including emails, websites, and social media content. Just like other forms of online content, search engine algorithms crawl GIFs as they try to determine how to rank pages in their queries.

But should you use GIFs to increase web traffic?

What Is SEO?

SEO, or search engine optimization, is the process by which people marketing their business get to the top of search engine rankings.

Sound confusing? Let's break it down.

Search engines, such as Google and Bing, have algorithms that visit each page of a website, trying to determine in which order to list it when people search for similar content. Marketing experts studied the algorithms' methods and came up with a way to help websites rank higher when people search for their subject matter.

Usually, this takes the form of selecting and using keywords and using different types of links. You also improve your titles and meta descriptions.

When done properly, SEO brings you more traffic. But how do GIFs interact with SEO and drive up web traffic?

GIFs and Increased Web Traffic

There's a catch to SEO. The more traffic your website gets, the higher your ranking in search results. Yet, it's harder to drive traffic to your site if you start with a low ranking!

Enter the GIF.

If you have social media accounts for your business (and you should), you can post relevant GIFs to your accounts that link back to your website. Marketers have determined that more people interact with images and video than text on social media, so posting GIFs with a link back to your account is a fantastic way to drive up web traffic.

It's also non-obtrusive and fun. You don't have to make a hard pitch out of it in order to work. Simply post a GIF that your clients will relate to and watch the web traffic roll in! If you use GIFs well, the increased traffic will boost your SEO.

Ready to Get More Web Traffic?

Are you ready to grow your web traffic?

If so, GIFs will serve you well. When you use GIFs properly, they prompt clicks onto your website, increasing your SEO and driving more people to your site. They also consist of a fun way to engage your clients.

Do you want to really grow your client base? If so, ask us about our services today!