Your Guide to the Crucial Digital Marketing Metrics to Track

There are currently more than 5.07 billion people worldwide that use the internet.

A website is one of the most crucial tools a business has at its disposal. Monitoring your site to see how people are interacting with it is one of the best ways to see how it's performing so that you can make improvements. But what elements do you need to monitor?

For some of the key digital marketing metrics that you should track, keep reading.

Traffic Sources

This is one of the most important marketing metrics available. It will tell you where your visitors are coming from, be it search engines, referral links, social media posts, or elsewhere.

With this information, you can see how many people are coming from the different sources available. This will allow you to better focus your resources so that you can prioritize the channels that are doing the best and improve the ones that aren't.

Time on Site

This will give you an idea of how interested people are in your site. If people are clicking on it and then immediately leaving, you'll know you need to make some changes. Conversely, if people are staying on your site for several minutes that shows they're interested in the content you're providing.

Click-Through Rate

You also want to track how people are interacting with your online content outside of your website. This means things like paid advertisements and social media posts.

You can see what kind of content people are most responsive to. This will help you allocate resources to get the best results.

Customer Acquisition Cost (CAC)

Also known as cost per lead, each new customer is acquired at a cost. You want this to be as low as possible, so it's beneficial to keep an eye on it. Lead generation is essential, making this one of the most important metrics that you can track.

The CAC will give you an idea of how different campaigns are performing. By looking at how much you spend on different campaigns and the results you get, you can see if you're targeting a suitable audience or not.

Customer Lifetime Value (CLV)

This metric shows how much you can expect a customer to spend on your brand throughout their life. From this, you can determine if customers are happy with your goods or services. You'll also be able to work out how much value customers are providing to your company.

Brand Equity

Your brand equity is an indicator of how strong your brand is in comparison to your competitors. Stronger brand equity means that more people associate your brand with your industry as a whole.

This can indicate if people would choose to pay more to get your products instead of ones from competing brands. This metric is always changing, so it's important to keep track of it at all times.

Tracking Digital Marketing Metrics

It's essential to track various digital marketing metrics so that you can see how your business is performing. It will allow you to improve your marketing strategy and better allocate resources to encourage further growth.

Infinite Design House is a full-service marketing agency that can help you develop a much stronger digital marketing strategy. To find out more about how we can help your brand, click here to contact us today.