Our Work
Glenridge Animal Hospital & Referral Centre
ABOUT GLENRIDGE
Glenridge Animal Hospital & Referral Centre owner Dr. Kirsten Ness expanded Glenridge Animal Hospital in St. Catharines offering specialists, a CT scanner, and ultrasound technology.
“There were a number of things that really contributed to the explosion in the veterinary field,” Ness said.
People adopted pets to keep them company while staying home during the COVID-19 pandemic. Meanwhile, the population is growing due to migration within Canada and from other countries, Ness said.
“It produced a ridiculous amount of expansion.”
The pressures inspired Ness and her team to make changes to meet local needs.
It meant a huge expansion of Glenridge Animal Hospital, which she has run since the mid-1990s, and creating a veterinary specialist referral centre offering services not previously available in Niagara.
She moved the clinic into a vacant 6,000 sq. ft. unit — it’s about five times the size of her previous veterinary office — but while remaining in the same St. Catharines plaza at 224 Glenridge Ave.
WHATÂ WE DID
 6 months – Growth Package
- Strategy
- Branding
-Â Search Engine Optimization (SEO)
- Email Marketing
- Event Marketing and Collateral
- Marketing Material (Brochures, Business cards, etc.)
- Website Design
- Web Development
- Backend Integration (PetDesk, etc.)
6+ Months – Scale Package
- LinkedIn Outreach (Referral Partners)
- Digital Marketing (Paid search and social media advertising)
- Social Media Management
- Monthly Email Marketing
- Blog Writing and Posting
Dr. Ness has a successful animal hospital in St. Catherine’s, Ontario and when she expanded the hospital to over 6,000 sq. ft. she found they needed to figure out a way to increase clients and referrals.
We helped Glenridge Animal Hospital & Referral Centre (GAH) to market and promote their services while creating awareness and exposure with a robust digital marketing plan. The first thing we did was rebrand, their old branding focsed on just cats and dogs while they had an entire roster of clients that included birds, poultry, pocket pets, rabbits, and exotic reptiles. The new branding evokes the fun and playful theme of the hospital and staff inside and out while showcasing the other animals they were able to care for.
Our next goal was to write, design, and create digital ads and videos for social media (Facebook and Instagram).
CREATIVE SUMMARY
Dr. Ness has a successful animal hospital in St. Catherine’s, Ontario and when she expanded the hospital to over 6,000 sq. ft. she found they needed to figure out a way to increase clients and referrals.
We helped Glenridge Animal Hospital & Referral Centre (GAH) to market and promote their services while creating awareness and exposure with a robust digital marketing plan. The first thing we did was rebrand, their old branding focsed on just cats and dogs while they had an entire roster of clients that included birds, poultry, pocket pets, rabbits, and exotic reptiles. The new branding evokes the fun and playful theme of the hospital and staff inside and out while showcasing the other animals they were able to care for.
Our next goal was to write, design, and create digital ads and videos for social media (Facebook and Instagram).
We then increased their local exposure with search engine optimization (SEO) on google, posted new relevant content and blogs while running traffic to the website through advertising on Google and other search engines.
Once we established their digital marketing campaigns we started working on a brand new website to showcase their services and the Glenridge team. They have a lot to offer when it comes to animal care and wellness, from a greeting by their client concierge, getting a consult from one of their Veterinarians, meeting with their internal medicine specialist, or getting a follow up call from one of their Registered Veterinary Technicians, they always make sure that no one is forgotten.
In just a short period of time (2-3 months), we started seeing incredible results, week after week new clients started. At one point we hit an all-time high of 51 new clients in just one week. (see graph below)
We took care of everything on the front end from branding, copywriting, strategy, videos, and brand imagery. And on the backend we built and integrated their systems utilizing the wordpress platform.
Glenridge Animal Hospital & Referral Centre - Website
Our results: 275% increase in new client acquisition
More than 140% increase social presence, website visits & Google traffic
In just 7 shorts months we generated
+755 NEW CLIENTS (283% average growth) at an estimated value of $750/yr = $566,000 annual income with an Lifetime Value worth over $5.6MM (10 years)
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LET'S GET STARTED
Please let us know where we can reach you. One of our consultants will be in touch very soon. If you’d like to begin immediately, feel free to call Eric Pezik at 905-921-6979 or email him directly at [email protected]
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