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One Health Clubs

CREATIVE SUMMARY

Since starting the program in June 2017 we have successfully achieved over 300 leads every month with a conversion rate of over 30% leading to 90-100 new memberships each month, adding over $2,400,000 new revenue each year.

WHAT WE DID

• Social Media Strategy
• Lead Generation
• Funnel design and Development

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Before working together One Health Clubs had no strategy for getting new members. They were driving traffic to their website without any focus or objective, hoping this would end in a sign up. They had minimal results and a lot of frustration.

We explained our process and created a strategy, designed a dedicated landing page with a specific objective, and we were able to direct potential members to sign up for a free trial membership, as seen below.

VIEW THE LANDING PAGE

Then we created other landing pages that captured specific promotions such a exclusive offers and holiday specials as shown below. These were promoted within the company email lists and through various social media platforms (Facebook and Instagram).

This was the next logical step in creating new leads and memberships.
 
Next we created targeted ad campaigns that focused on different types of members. The campaigns consisted of both image and video ads of male and female members as well as geographical targeting of potential members within a 3km radius of each location.

Each month new campaigns were created to keep engaging potential members interest until they decided to accept an offer that interested them.

Lastly, we then put into place multiple re-targeting strategies for anyone that previously engaged in our ads. We reminded potential members on social media to choose One Health Clubs when making a decision to join a health club in the area.

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Since starting the program in June 2017 we have successfully achieved 0ver 300 leads every month with a conversion rate of over 30% leading to 90-100 new memberships each month, adding over $2,400,000 new revenue each year.

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Since starting the program in June 2017 we have successfully achieved over 300 leads every month with a conversion rate of over 30% leading to 90-100 new memberships each month, adding over $2,400,000 new revenue each year.

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LET'S GET STARTED

Please let us know where we can reach you. One of our consultants will be in touch very soon. If you’d like to begin immediately, feel free to call Eric Pezik at 905-921-6979 or email him directly at [email protected]

We conduct the necessary research to gain deeper insights and understanding. Then we provide strategic direction to the design process and give you our observations and recommendations. Research and planning are among the most important things we do for our clients.

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We’re Eric and Lisa Pezik. We’re a husband and wife duo who work side by side from our living room, supported by talented team members (copywriters, graphic designers, video producers, website and funnel developers, media buyers, social media specialists, and blog and SEO experts) from around the world. Even though we run a business together, we’re very different humans — and that’s what makes our business so unique.


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