Our Work

Root Rescue

ABOUT ROOT RESCUE

Root Rescue, a brand dedicated to sustainable gardening solutions, sought to enhance its digital presence, increase brand awareness, and drive online sales. Through a comprehensive digital strategy, we successfully repositioned the brand, optimized its e-commerce operations, and expanded its market reach.

WHAT WE DID

6 months – Growth Package
- Strategy
- Search Engine Optimization (SEO)
- Email Marketing
- Event Marketing and Collateral
- Website Design
- Web Development (Shopify)
- Backend Integration (Zoho, Amazon etc.)

6+ Months – Scale Package
- Digital Marketing (Paid search and social media advertising)
- Search Engine Optimization (SEO)
- Social Media Management
- Monthly Email Marketing
- Blog Writing and Posting

CREATIVE SUMMARY

Root Rescue Environmental Products is a leading provider of environmentally friendly soil and plant health solutions. They wanted to expand their online presence, increase direct-to-consumer sales, and streamline their digital marketing efforts to connect with home gardeners, retailers, landscape contractors, and growers.

Root Rescue had a growing customer base but lacked a robust e-commerce platform to drive direct online sales effectively. They needed an efficient, user-friendly solution that would allow them to manage their store, optimize marketing strategies, and enhance customer engagement.

We helped Root Rescue transition their business to Shopify, build a strong e-commerce foundation, and implement digital marketing strategies to drive traffic and conversions. By integrating SEO, blog content, email campaigns, and targeted marketing efforts, we helped them attract new customers while nurturing existing ones.

6 MONTH GROWTH PACKAGE

• E-Commerce Setup & Strategy

Developed and launched a Shopify store with a clean, intuitive interface
Integrated secure payment gateways and user-friendly navigation
Implemented product pages optimized for conversions

• SEO & Content Marketing

Conducted keyword research to optimize Shopify store pages for search engines
Created and published high-value blog content for customer education and organic traffic
Optimized product descriptions, metadata, and structured data for search engine ranking

• Email Marketing & Automation

Designed and executed email campaigns to nurture leads and increase repeat sales
Implemented automated sequences for abandoned cart recovery and welcome series
Segmented audiences to personalize communication and offers

We took care of everything on the front end from branding, copywriting, strategy, videos, and brand imagery. And on the backend we built and integrated their systems utilizing the Shopify platform.

Root Rescue Transplanter - Website

VISIT THE WEBSITE

POST LAUNCH SCALE PACKAGE

• Ongoing SEO & Blog Strategy

Continued content creation with a focus on seasonal gardening tips and product use cases
Built internal linking strategies to improve domain authority

• Email Campaign Management

Monthly newsletters with customer stories, testimonials, and exclusive offers
Seasonal promotions and product education campaigns

• E-Commerce Performance Optimization

Analyzed sales data and optimized product pages based on user behavior
Implemented A/B testing on key landing pages for conversion improvements

• Digital Advertising & Social Media Strategy

Developed targeted Google Ads and social media campaigns to drive traffic
Managed and optimized paid search and social ads for higher conversion rates
Created compelling ad creatives and copy for engagement and brand awareness
Increased organic engagement through community-building initiatives
Developed educational video content to highlight product benefits

With our comprehensive approach, Root Rescue is now positioned for long-term success in the e-commerce space, with a seamless customer journey and a strong digital presence.

Through strategic digital transformation, Root Rescue strengthened its brand positioning, expanded its customer base, and achieved significant revenue growth.

63% year-over-year increase in online sales through optimized paid search and social media ad campaigns.

MORE TO EXPLORE...

Since starting the program in June 2017 we have successfully achieved over 300 leads every month with a conversion rate of over 30% leading to 90-100 new memberships each month, adding over $2,400,000 new revenue each year.

Learn More

Enso Health needed to launch an event funnel quickly for their holistic Alzheimer's cognitive decline prevention program. We created an exclusive event funnel and lead generation strategy that generated over 700 leads for the event in under...

Learn More

LET'S GET STARTED

Please let us know where we can reach you. One of our consultants will be in touch very soon. If you’d like to begin immediately, feel free to call Eric Pezik at 905-921-6979 or email him directly at [email protected]

We conduct the necessary research to gain deeper insights and understanding. Then we provide strategic direction to the design process and give you our observations and recommendations. Research and planning are among the most important things we do for our clients.

Sitemap

Get Started
Our Work
Work With Us
Mastermind
Blog
Media
Podcast
About
Lisa's One Woman Show
Team
Get in Touch

GET IN TOUCH

GET STARTED

We’re Eric and Lisa Pezik. We’re a husband and wife duo who work side by side from our living room, supported by talented team members (copywriters, graphic designers, video producers, website and funnel developers, media buyers, social media specialists, and blog and SEO experts) from around the world. Even though we run a business together, we’re very different humans — and that’s what makes our business so unique.